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Top 10 Marketing Manager Skills Needed in 2023

vom 17. Juni 2022

Sales writing impacts audience engagement, and engagement impacts your direct sales. So, this is a particularly important skill for product marketers to master. In a world brimming with products and companies fighting to be seen and heard, product marketers must continue to think outside of the box and help their products and organizations stand out from the crowd. We reached out to the product marketing community to see what skills they thought were absolutely essential for every product marketer to have. Abby Barsky, Senior Product Marketing Manager at Cord, gave her advice on how to sell your product marketing skills and stand out as a Product Marketing Manager.

What skills do you need to be a marketing manager

Interactive marketing, advanced analytics applied to consumer behavior, and customer-focused product development are required subjects of study. Master of Business Administration and bachelor’s degree programs in marketing prepare students for successful careers by providing students with a wide range of relevant skills. Pay attention to your interests and skills, and where you want to focus your time and energy in your job. Do you thrive when you get to decide on the best strategy, and enjoy cooperating with other departments as well as the head of marketing to find the best solutions for the company?

Marketing Manager Responsibilities

A marketing manager should have a deep comprehension of analytics and advertising to best understand their customer base and meet their objectives. Prospective doctoral students can earn a Ph.D. in marketing or a doctorate of business administration . The Ph.D. emphasizes research skills and prepares graduates for academic and research roles.

What skills do you need to be a marketing manager

Below we’ve compiled a list of the most important skills for a marketing manager. We ranked the top skills based on the percentage of marketing manager resumes they appeared on. For example, 13.7% of marketing manager resumes contained digital marketing as a skill. Let’s find out what skills a marketing manager actually needs in order to be successful in the workplace.

A willingness to learn

First and foremost, no manager can do without strong leadership skills. In order to spearhead the operation of the entire team, it is vital to establish yourself as a true leader. So, be sure that this will be one of the core skills that recruiters and potential employers will be looking at.

What skills do you need to be a marketing manager

TruED® offers preferred tuition and customizable learning solutions to organizations, their employees, members, and families. Cover Letter Help Boost your chances of having your resume read with our help. During a doctoral program, graduate students complete several years of coursework, often followed by a dissertation. Refine your understanding of the core elements of the PMM discipline with Mastering Product Marketing. If you consider all of these people to be your clients, everything I’ve said about being an Account Manager is clearly applicable.

Online MBA Programs for You

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months. Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers‘ perception of the brand, helping to drive loyalty and sales. You need to be able to maximize the relationships and abilities of those on your team. Being able to encourage and inspire is important, do you have it in you? Teamwork requires many additional skills such as negotiation, influencing, advising and interpreting.

  • Whether you’re a social media specialist or a digital media analyst, you’ll need certain soft skills to complement your technical knowledge and get the job done.
  • In business parlance,competencydescribes a cluster of related skills and activities that allow someone to excel at their job.
  • Rural areas, for example, usually employ fewer business professionals.
  • In the digital era, not acquiring analytics skills and learning which tools and techniques can provide you with actionable insights that direct digital marketing management decision-making, is a dire mistake.
  • Implemented sector-specific content and personalized tactics in email campaigns to dramatically boost open and response rates.

The rise of electronic media affects how organizations manage their marketing. Evolving media formats also change marketing’s reach and influence. This fundamental change leads to new specializations, like social media, and new chances for marketers to take advantage of emerging opportunities. Marketing management professionals with specialized skills can expect to stay employed and well-compensated for their work.

Typically, entry-level roles in marketing report to account executives, media planners, or client service managers, which are the most common mid-level manager roles. Marketing managers may either fall into the same midlevel category or oversee the entire marketing department, depending on the size and departmental design of the organization. Before becoming a marketing manager, one must gain relevant on-the-job experience to form a basic understanding of messaging, target audiences, budgets, and the inner workings of an organization.

They’ll provide feedback, support, and advice as you build your new career. No more waiting around for a lengthy monthly report which is hard to understand. I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager – Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional. Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Leadership Goals Every Business Leader Should Have

Many programs also incorporate classes on new product development, decision-making, and internet marketing strategy. Graduate students often complete an internship to strengthen professional skills. Candidates with a master’s degree stand out in the job market as many employers prefer to hire marketing managers with a master’s degree. Prospective marketing managers can earn a master’s in marketing or an MBA with a concentration in marketing. Both programs offer advanced coursework in marketing strategies, market trends, and research.

Marketing managers are also responsible for teaching their employees campaign-specific marketing strategies. They should expand their workforce by bringing on new members, each carefully vetted to ensure that they’ll be able to deliver on the company’s strategic objectives. As a team, they work together, inspiring each other and distributing responsibilities. Designed product development roadmap and marketing strategy of UIB. Directed the development of the first media relations guide utilized in marketing, customer service and economic development activities.

#4 – Social media skills

Spearheaded sales, presentation, and project management activities and evaluated program performance against product positioning and long-range planning goals. Managed and developed reports for presentation to senior management, marketing manager job business case analysis and development, project management and supplier management. Develop strategy for targeted marketing campaigns; including data extraction, lead generation, and evaluating effectiveness of campaigns.

Candidates with a master’s degree, such as an MBA in marketing, may earn more than those with a bachelor’s degree. Chances are, marketing managers will have to do a good job of “faking it till they make it”. If you’re in the creative industry, it is particularly important for the marketing manager or director (or even Chief Marketing Officer – CMO – if applicable to the organization) to have this vital skill.

They will work closely with designers and engineers, tweak the product, fix any identified problems or faults, and guide them on how something should work or what needs to be done next. They not only help shape how a product functions or evolves, but are also responsible for maintaining communications with all relevant stakeholders. Once you have the ‘synopsis’ of your story, you need to develop that into the story you tell to your demographic targets. This is where in-house or outsourced content creators come into the picture.

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Depending on your role, this could mean taking charge on a specific project, acting as a point person for a vendor or client, or helping junior members of the team in their work. A marketing manager works with other departments such as advertising and promotion managers, the legal team and the product development team to meet the objectives of a marketing strategy. They oversee teams of marketing specialists and often working on deadlines, which requires strong time management skills. In many cases, however, the marketing manager has a multi-faceted role and oversees a small team and/or external contractors.

Social Media Manager

Are a cluster of abilities, knowledge and skills that enable someone to be better at their work. These are usually described using amarketing competencies framework. Interface with multiple departments responsible for the product – engineering, operations, finance, sales etc. For In-House Creative Teams Learn why the top Fortune 500 marketing departments run on Workamajig. Spearheaded all marketing functions across multiple platforms for a large, high-profile e-commerce marketing agency. Motivating all team members to be productive and show excellent performance.

Implemented digital media strategy, closely monitored through marketing automation and Google Analytics to measure results. Managed design team on development of Facebook applications and viral widgets Affiliate and Mobile Marketing Programs. Led efforts related to commercial/B2B marketing strategy and supported residential function. Conducted market research to identify and clarify new marketing opportunities Other Relevant Experience ADC TELECOMMUNICATIONS, Minneapolis, Minnesota Communications Manager. Completed market research surveys to analyze geographical organization of sales efforts, resulting in increased market intelligence and improved market share.

Did you read this already?

Taking classes in related fields, like business, statistics, and management, also prepares graduates for marketing management careers. Many marketing programs incorporate internships to give students professional experience. Prospective marketing students can research programs that hold accreditation from a specialized agency, like the Accreditation Council for Business Schools and Programs, to identify top programs. As marketing managers gain experience, they can pursue career advancement. Titles like marketing administrator and marketing director give marketing professionals additional responsibilities over an organization’s marketing strategy. Some larger organizations employ a VP of marketing to oversee the marketing department and direct strategy.

We’ve identified some online courses from Udemy and Coursera that will help you advance in your career. Since marketing managers benefit from having skills like digital marketing, marketing campaigns, and project management, we found courses that will help you improve these skills. Some of the most important hard skills a marketing manager can possess include experience conducting market research, project management, and customer relationship management . It’s important that marketing managers also have experience in working with online assets such as company websites.

Performance information may have changed since the time of publication. Lastly, it is highly recommended to complete an internship during your degree as it will provide experience in the field. Internships allow students to better understand the various fields in marketing and identify interests. Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources.